This photo provided by Budweiser shows a scene from Budweiser's 2023 Super Bowl NFL football ad. Broadcaster Fox says it has sold out all of its Super Bowl LVII ad space as of the end of January. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday. (Budweiser via AP)
Super Bowl Sunday features some of the biggest commercials of the year, but there will be a noticeable difference in the type of ads that dominate the game in 2023 after crypto firms ran up the tab last year.
So who are the big dogs during ad breaks this time around? You'll probably see a commercial for your favorite beer, wine, or spirit as the alcohol industry will have the most spots secured during the Big Game. Anheuser-Busch will see the most screen time this year with three minutes, and Heineken, Molson Coors, Diageo, and Remy Martin will also pitch their products.
With more than 100 million people tuned into the Super Bowl every year, advertisers drop some big bucks to claim their spots — many of which are just seconds-long. Mark Evans, the EVP of ad sales at Fox Sports, told the Associated Press that some ads were priced upwards of $7 million for just 30 seconds of air time with the average cost for most other commercials being between $6 million and $7 million.
Last year, the crypto industry bought up so much ad space that the game was cheekily dubbed the Crypto Bowl. Companies that forked over millions in ad spending as the sector once boomed have since taken a steep tumble since FTX's bankruptcy filing in November and its founder being charged with fraud.
There will be zero ads from Crypto firms in 2023. According to Evans, 90 percent of Super Bowl ad space was booked and confirmed by the end of last summer.
Other notable sectors that are slated to run ads on Super Bowl Sunday include the tech industry, streaming services, food, automakers, and film studios.
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
The KC-46 was to be the ideal candidate for a fixed-price development program. Instead, it has cost Boeing billions, and made industry wary of such deals.
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
One of the world's largest renewable energy developers will be getting hundreds of wind turbines from General Electric spinoff GE Vernova as part of a record equipment order and long-term service deal.
A moon landing attempt by a private US company appears doomed because of a fuel leak on the newly launched spacecraft. Astrobotic Technology managed to orient the lander toward the sun Monday so its solar panel could capture sunlight and charge its onboard battery.
Treasury Secretary Janet Yellen has announced that 100,000 businesses have signed up for a new database that collects ownership information intended to help unmask shell company owners. Yellen says the database will send the message that “the United States is not a haven for dirty money.”
A new version of the federal student aid application known as the FAFSA is available for the 2024-2025 school year, but only on a limited basis as the U.S. Department of Education works on a redesign meant to make it easier to apply.
A steep budget deficit caused by plummeting tax revenues and escalating school voucher costs will be in focus Monday as Democratic Gov. Katie Hobbs and the Republican-controlled Arizona Legislature return for a new session at the state Capitol.
The first U.S. lunar lander in more than 50 years is on its way to the moon. The private lander from Astrobotic Technology blasted off Monday from Cape Canaveral, Florida, catching a ride on United Launch Alliance's brand new rocket Vulcan.
