This photo provided by Budweiser shows a scene from Budweiser's 2023 Super Bowl NFL football ad. Broadcaster Fox says it has sold out all of its Super Bowl LVII ad space as of the end of January. The big game between the Kansas City Chiefs and the Philadelphia Eagles takes place on Sunday. (Budweiser via AP)
Super Bowl Sunday features some of the biggest commercials of the year, but there will be a noticeable difference in the type of ads that dominate the game in 2023 after crypto firms ran up the tab last year.
So who are the big dogs during ad breaks this time around? You'll probably see a commercial for your favorite beer, wine, or spirit as the alcohol industry will have the most spots secured during the Big Game. Anheuser-Busch will see the most screen time this year with three minutes, and Heineken, Molson Coors, Diageo, and Remy Martin will also pitch their products.
With more than 100 million people tuned into the Super Bowl every year, advertisers drop some big bucks to claim their spots — many of which are just seconds-long. Mark Evans, the EVP of ad sales at Fox Sports, told the Associated Press that some ads were priced upwards of $7 million for just 30 seconds of air time with the average cost for most other commercials being between $6 million and $7 million.
Last year, the crypto industry bought up so much ad space that the game was cheekily dubbed the Crypto Bowl. Companies that forked over millions in ad spending as the sector once boomed have since taken a steep tumble since FTX's bankruptcy filing in November and its founder being charged with fraud.
There will be zero ads from Crypto firms in 2023. According to Evans, 90 percent of Super Bowl ad space was booked and confirmed by the end of last summer.
Other notable sectors that are slated to run ads on Super Bowl Sunday include the tech industry, streaming services, food, automakers, and film studios.
Recent headlines might make it sound like World War III is imminent, but when it comes to your finances, it's not the time to panic. The market is coming off its longest winning streak since 2011.
You may have noticed fewer new venture capital-backed startups (like Airbnb or Uber) lately. The market slowed to a crawl after 2021, but things are expected to take off again in 2025.
Corporate earnings season is underway, that time when companies share their billions in sales or double-digit profits. But the data shows even companies are struggling with high inflation and interest rates.
Boeing continues their terrifying trend of having their planes fall apart mid-flight, inflation — checks notes — is still up and the future of AI looks terrifying. Cheery!
Food waste – uneaten scraps or leftovers sent to landfills – is responsible for 10% of global emissions. Mill, a new product from the co-founder of Nest, thinks technology can play a role in eliminating it.
By the time the 2024 election is over, be prepared to see some form of a recession – but this shouldn’t be as bad as what we experienced in 2020 or 2008.
International Master Alice Lee defeated grandmaster Irina Krush to win the American Cup – becoming one of the best women players in the world in the process – but she’s not stopping there.
You can track your sleep habits or heart rate, but how about your brain? Neurable's MW75-Neuro headphones turn your focus and productivity into data you can use to avoid burnout – here's how they do it.
