Al Branch Creates Marketing Strategies For Hip Hop Artists
Al Branch is the Chief Marketing Officer & Partner of the powerhouse management group, The Blueprint Group & Maverick Artist Management. He sits down with Alyssa Julya Smith in LA to talk about how the brings artists like Nicki Minaj, G-Eazy and Drake to the next level in their careers.
Branch talks about his lifelong passion for hip-hop which has defined his style as a manager and marketing executive for over two decades. He talks about the importance of bringing together brands around musical acts and worked to landed the Sprite deal for Drake, which allowed his to cross over early in his career.
Branch also talks about how they helped bring G-Eazy from an independent darling to a bona fide multiplatinum superstar by 2015. Branch is currently working on projects for Cyhi, G-Eazy, Marc E. Bassy and looking forward to the new Nicki Minaj album.
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
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