Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party. Their parties have drawn performances from artists T-Pain, Migos, and Snoop Dogg. We also dig into how these parties help brand awareness during one of the most watched events of the year.

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On the Scene: High Tea at The Arlo Hotel
With winter officially underway, a cup of tea is a perfect way to see off that cold. Fiona Hynes, corporate director of food and beverage at Arlo Hotels, joined Cheddar News to discuss the concept of high tea and the proper way to enjoy it. Executive Chef Michael King also demonstrated some treats to enjoy with tea.
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