Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party. Their parties have drawn performances from artists T-Pain, Migos, and Snoop Dogg. We also dig into how these parties help brand awareness during one of the most watched events of the year.

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Madonna's Celebration Tour Kicks Off in London After Health Scare
Madonna kicked off her career-spanning Celebration Tour at London's O2 Arena on Saturday night, marking her first performance since suffering what her manager called a “serious bacterial infection” that led to hospitalization in an intensive care unit for several days back in June.
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