Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party. Their parties have drawn performances from artists T-Pain, Migos, and Snoop Dogg. We also dig into how these parties help brand awareness during one of the most watched events of the year.

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On The Scene: 'Haunted Hues' at the Color Factory
Cheddar News is getting into the spirit of the spooky season. Senior reporter Michelle Castillo spoke with Cameron Lang, general manager of the Color Factory New York, an immersive art museum in Soho that focuses on exhibits of interactive art. Lang explained the displays of seasonal colors, a ball pit along with other fun exhibits.
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