Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party. Their parties have drawn performances from artists T-Pain, Migos, and Snoop Dogg. We also dig into how these parties help brand awareness during one of the most watched events of the year.

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On the Scene: Wild Captives Archery Range
Kendall Tichner, founder and CEO of Wild Captives Archery Range in Brooklyn, NY, joined Cheddar News to discuss how she got started after going viral with her skills during the pandemic and how it led her to open her archery range where she wants to cater to more women and LGBTQ+ communities.
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