Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party. Their parties have drawn performances from artists T-Pain, Migos, and Snoop Dogg. We also dig into how these parties help brand awareness during one of the most watched events of the year.

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On the Scene: Winterverse
The wINTERverse in downtown Manhattan offers an immersive and interactive art experience for patrons as winter officially kicks off. Zach Blutner, managing director of Inter, joined Cheddar News to discuss what people should expect at the location.
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