Mike Heller and David Spencer, co-founders of Talent Resources Sports, talk about how their company matches major brands such as Rolling Stone and Playboy with some of the biggest celebrities to create a star-studded party.
Their parties have drawn performances from artists T-Pain, Migos, and Snoop Dogg. We also dig into how these parties help brand awareness during one of the most watched events of the year.
If you or your kids are bouncing off the walls of boredom this summer, pay a visit to Pop in the City, a fun, interactive "bounce house" for all ages. Our own Michelle Castillo has more.