Spotify is one of the latest companies to tap Artificial Intelligence in an effort to boost user experience on its platform.
The music streaming service is set to roll out an AI DJ option. The feature, which was launched by OpenAI, the same company behind the chatbot ChatGPT, attempts to learn your music tastes and curate a better listening experience over time.
"The DJ is a personalized AI guide that knows you and your music taste so well that it can choose what to play for you," Spotify posted. "It will sort through the latest music and look back at some of your old favorites — maybe even resurfacing that song you haven't listened to for years. It will then review what you might enjoy and deliver a stream of songs picked just for you."
If presented with songs that you don't like, a tap of a button will move along to the next one all while the AI learns your preferences. Spotify stated that this tech will help expand its music expert insiders' "innate knowledge in ways never before possible."
The feature is currently in beta testing and only available to streamers in the U.S. and Canada who have the premium service.
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