Aerie, the women's lingerie and lifestyle retailer that has staked its mission on empowering women to love themselves as they are, is now taking its message of support one step further by pouring $400,000 into helping leaders make improvements in their own communities.
The company announced eight new #AerieREAL Role Models on Thursday along with 20 changemakers who will each receive $20,000 grants to benefit their work.
"We're doing so much at Aerie, and I think the fact that we're actually giving people the money, and also the investment of our energy, our time, and our platforms is something that no one else is doing," said Iskra Lawrence, a fashion model who was named an Aerie Role Model in 2016.
The company, which began shifting its brand messaging to encourage women to "love your real self — inside and out" in 2014 when it stopped airbrushing photos, is "standing for something," Jen Foyle, Aerie global brand president told Cheddar.
Among the new Role Models named this year are Tony-winner Ali Stroker, actress Lana Condor, and DJ Tiff McFierce.
"It's been really fun mentoring the girls," Lawrence said. "It is a community. It's not just the Role Models. We spread that community to our customers as well."
"We keep looking forward," Foyle said. "What can we do different? Because, like I said, our competition is now following. We have to lead and there's so much more to talk about."
Over 1,400 props from classic movies like Star Wars, Shawshank Redemption and Gladiator will be up for auction next month in what experts say will be one of the largest memorabilia auctions in the world.
The Consumer Federation of America released its annual list of top complaints filed with consumer agencies across the country.
Google is using new artificial intelligence models to generate descriptions for YoutTube shorts.
The European Union and Google are looking to develop a voluntary artificial intelligence pact with European and non-European companies ahead of rules to govern the technology.
The Federal Trade Commission is investigating whether baby formula makers colluded in bidding on state contracts, according to documents posted on the agency's website.
Target will stop selling some of its Pride gear over concerns about safety for its workers because of "threats."
Tesla is expected to choose the location for its next factory by the end of the year, Elon Musk announced at an event on Tuesday, with India, South Korea and Indonesia in the running.
Target is removing some items from its stores and making other changes to its LGBTQ+ merchandise nationwide ahead of Pride month after intense backlash from some customers who confronted workers and tipped over displays.
Rebecca Walser, tax attorney, financial Planner, and wealth strategist, joins this edition of Stretching Your Dollar to offer some tips on how to save for an emergency.
A worldwide swoon for financial markets is carrying over to Wall Street, and stocks are falling further on Wednesday.
