Aerie, the women's lingerie and lifestyle retailer that has staked its mission on empowering women to love themselves as they are, is now taking its message of support one step further by pouring $400,000 into helping leaders make improvements in their own communities.
The company announced eight new #AerieREAL Role Models on Thursday along with 20 changemakers who will each receive $20,000 grants to benefit their work.
"We're doing so much at Aerie, and I think the fact that we're actually giving people the money, and also the investment of our energy, our time, and our platforms is something that no one else is doing," said Iskra Lawrence, a fashion model who was named an Aerie Role Model in 2016.
The company, which began shifting its brand messaging to encourage women to "love your real self — inside and out" in 2014 when it stopped airbrushing photos, is "standing for something," Jen Foyle, Aerie global brand president told Cheddar.
Among the new Role Models named this year are Tony-winner Ali Stroker, actress Lana Condor, and DJ Tiff McFierce.
"It's been really fun mentoring the girls," Lawrence said. "It is a community. It's not just the Role Models. We spread that community to our customers as well."
"We keep looking forward," Foyle said. "What can we do different? Because, like I said, our competition is now following. We have to lead and there's so much more to talk about."
Microsoft's planned $69 billion purchase of video game company Activision Blizzard was blocked by a federal judge Tuesday, giving more time for an antitrust review of the deal.
Consumer prices in the United States cooled last month, rising just 0.1% from April to May and extending the past year's steady easing of inflation. At the same time, some measures of underlying price pressures remained high.
People are using apps more than ever to help manage and save their money, and it's hard to know which ones work best. We recently sat down with Insider financial correspondent Jennifer Streaks to help us break down some of the best apps out there right now.
Stocks rose Tuesday after a cooler reading on inflation cemented Wall Street’s bets for the Federal Reserve to hold off on hiking interest rates this week.
The Federal Trade Commission has sued to block Microsoft from completing its deal to buy video game company Activision Blizzard, the latest antitrust challenge to the proposed merger but one that could hasten its conclusion.
