Dan Lagani, President and Chief Revenue Officer at Diply, discusses the future of programmatic advertising as we move into an increasingly more digital landscape. Lagani digs into the rise of programmatic ads because of their ability to simplify content by getting it to the right person at the right time and in faster, more effective ways through automation. We talk the revenue possibility for digital ads. Digital ad display spending is expected to reach $39 billion in 2018.

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