Dan Lagani, President and Chief Revenue Officer at Diply, discusses the future of programmatic advertising as we move into an increasingly more digital landscape. Lagani digs into the rise of programmatic ads because of their ability to simplify content by getting it to the right person at the right time and in faster, more effective ways through automation. We talk the revenue possibility for digital ads. Digital ad display spending is expected to reach $39 billion in 2018.

Share:
More In Business
'GTA VI' Trailer Released Early and How Game Will Impact Industry Overall
Fans of the Grand Theft Auto series got a glimpse of the latest release that's not due out until 2025. The trailer was officially released after a leak on the 'X' platform, giving an idea to industry experts of the massive effect GTA will have on the gaming sector. Cheddar News senior reporter Michelle Castillo breaks it all down.
Stretching Your Dollar: End-of-the-Year Tax Questions Answered
Tax season is around the corner as soon as we conclude the holiday festivities. Mark Steber, chief tax information officer with Jackson Hewitt, joined Cheddar News to discuss some tax changes that people should be aware of and what to expect during next year's tax filing season.
Holiday Crafts for Less
Getting crafty for the holidays to entertain guests can be pretty expensive. Cheddar News explains how you can do all of that on a budget.
Load More