*By Chloe Aiello*
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies.
"I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Wilson stars in Colgate's humorous, 30-second spot as an office "close talker," walking and talking in uncomfortably close proximity with his colleagues. He said the process of filming the commercial was like "doing a good SNL skit, while at the same time trying to get \[across\] the point of Colgate Total and that it does more for your mouth."
Wilson might be a veteran of the big screen, but even he admitted "it's definitely nerve-wracking" to star in a commercial that [more than 100 million people](https://cheddar.com/videos/pepsi-frito-lay-cmos-preview-brands-super-bowl-commercials) are expected to watch.
"In the old days there might be one or two commercials that people mentioned, but nowadays they're as popular as the game and people talk about them as much as the game," Wilson said.
And that's a good thing for the brands, which can pay up as much as $5 million for a 30-second spot, [according to Statista](https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/). It's Colgate's second year running an ad in the Super Bowl ー and the stakes are high. The oral hygiene company is relaunching its flagship brand, Colgate Total, and wanted to do it with a bang. The goofiness of Wilson's commercial in stark relief to the more serious ad Colgate aired during the 2016 Super Bowl, which implored people to conserve water as they brushed their teeth.
"Usually seems like the \[commercials\] with humor do well ーthose are the ones where people kind of repeat them or they can become kind of those zeitgeist moments," Wilson said, adding that he hopes the Colgate commercial will be one that sparks discussion.
So which team is Wilson backing this Sunday? The "adopted Angeleno" said he'll be rooting for his home team, the underdog Los Angeles Rams.
For full interview [click here](https://cheddar.com/videos/luke-wilson-talks-first-super-bowl-commercial).
Olympic Silver Medalist Elana Meyers Taylor says that tech is involved in everything from analyzing runs to the sleds. She also talks about other aspects of the Games that would benefit from technology.
Cheddar Politics goes in-depth on the gun debate with The Young Turks, Rare Media, and Congressman Ted Deutch (D-FL). Between Bells catches up with Glam Masters' Kandee Johnson, and UnREAL's Bart Edwards.
Not all NFL players head to Disney World once the Super Bowl ends. The NFL Players' Association is in the fourth year of its externship program which finds offseason opportunities for athletes looking to boost their resumes. Fanatics' Rebecca Kulick and NFL Linebacker Brandon Chubb join Cheddar to reveal what they've gotten out of the experience.
A report by Yahoo! revealed that an FBI probe into NCAA corruption identifies possible violations by basketball powerhouse schools including Kentucky, UNC, Kansas, Duke, Texas, and more than 15 others. Sports Attorney Jason Belzer, President at Game, broke down the implications of the allegations.
Samsung finally revealed its Samsung Galaxy S9 phone on the sidelines of Mobile World Congress. Warren Buffett spent more money on Apple stock last year than on any other company. Cheddar sits down with Francis Lawrence, director of the new film "Red Sparrow," starring Jennifer Lawrence. And we recap the biggest moments from the 2018 Winter Olympics with James Yoder, CEO and founder of Chat Sports.
James Yoder, founder and CEO of Chat Sports, shares his thoughts on the biggest moments from the PyeongChang Winter Olympics. Yoder says he was underwhelmed by the closing ceremony and the performance of the U.S. team.
Americans are coming off big gold medal wins on Thursday from the women's hockey team to men's curling. For premiere athletes, olympic glory can also come with high-valued sponsorship deals. In this episode of Generation Trader in Partnership with E*TRADE Cheddar Anchors Hope King and Baker Machdo explore the performance of some of the top sponsors at this year's winter games.
A number of businesses are cutting ties with the National Rifle Association in the days following the Parkland school shooting. Cheddar speaks with David Hogg, a student at Marjory Stoneman Douglas High School, about the tragic shooting in Parkland and the #NeverAgain movement. In other news, General Mills is buying natural pet food maker Blue Buffalo for $8 billion in cash. And Chris Tung, Chief Marketing Officer at Alibaba, discusses the company's first official partnership with the International Olympic Committee.
Jeff Lin is the co-founder of Fanchest, a Brooklyn-based startup that ships boxes of sports gear straight to your door. He tells Cheddar what keeps him going every day.
Jeff Lin is the co-founder of Fanchest, a Brooklyn-based startup that ships boxes of your favorite team's gear straight to your door. Fanchest has high profile investors like NFL stars Drew Brees and Von Miller.
