*By Chloe Aiello*
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies.
"I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Wilson stars in Colgate's humorous, 30-second spot as an office "close talker," walking and talking in uncomfortably close proximity with his colleagues. He said the process of filming the commercial was like "doing a good SNL skit, while at the same time trying to get \[across\] the point of Colgate Total and that it does more for your mouth."
Wilson might be a veteran of the big screen, but even he admitted "it's definitely nerve-wracking" to star in a commercial that [more than 100 million people](https://cheddar.com/videos/pepsi-frito-lay-cmos-preview-brands-super-bowl-commercials) are expected to watch.
"In the old days there might be one or two commercials that people mentioned, but nowadays they're as popular as the game and people talk about them as much as the game," Wilson said.
And that's a good thing for the brands, which can pay up as much as $5 million for a 30-second spot, [according to Statista](https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/). It's Colgate's second year running an ad in the Super Bowl ー and the stakes are high. The oral hygiene company is relaunching its flagship brand, Colgate Total, and wanted to do it with a bang. The goofiness of Wilson's commercial in stark relief to the more serious ad Colgate aired during the 2016 Super Bowl, which implored people to conserve water as they brushed their teeth.
"Usually seems like the \[commercials\] with humor do well ーthose are the ones where people kind of repeat them or they can become kind of those zeitgeist moments," Wilson said, adding that he hopes the Colgate commercial will be one that sparks discussion.
So which team is Wilson backing this Sunday? The "adopted Angeleno" said he'll be rooting for his home team, the underdog Los Angeles Rams.
For full interview [click here](https://cheddar.com/videos/luke-wilson-talks-first-super-bowl-commercial).
The golf superstar signed with TaylorMade back in 2017 but was out of the game that year due to a back surgery and a reckless driving incident. Since then, things have turned around for Woods. He's preparing to play in the British Open in just a few days and his "ball striking is terrific, his putting is great, and I think he’s in a great position right now to challenge,” says TaylorMade CEO David Abeles.
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*President Trump meets with Russian President Putin in Helsinki, Finland, days after the indictment of 12 Russian operatives for trying to disrupt the 2016 election.
*A federal judge blasts the HHS giving them one more week to reunite 2,000 families at the border after the administration missed the initial deadline.
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*Novak Djokovic and Angelique Kerber won Wimbledon titles over the weekend. And France took home the World Cup.
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*FBI agent Peter Strzok was removed from working on the Hillary Clinton email probe and the Trump-Russia investigation after text messages were discovered in which he criticized the president.
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* Confusion at the NATO summit after President Trump said allies will add billions of dollars to defense spending. But French president Emmanuel Macron rebuffed those claims.
* Stormy Daniels was arrested after an alleged misdemeanor at a Columbus, Ohio, strip club. Her lawyer, Michael Avenatti, has also been working to reunite families at the southern border.
* The U.S. Senate voted yesterday on a non-binding resolution giving it a say on what tariffs are levied and against whom.
* New evidence prompted the Department of Justice reopened the case of Emmett Till, a 14-year-old boy who was killed in 1955 in Money, Miss.
* John Schnatter, founder and former CEO of Papa John’s, has resigned his chairman role after a racially-charged comment on a conference call.
* Americans made it to both the men’s and women’s Wimbledon semifinals, the first time since 2009.
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The NATO Summit got off to a heated start as President Trump already criticized member countries for not paying their fair share of defense spending.
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A natural gas leak in Sun Prairie, Wisc., turned deadly when an explosion erupted for several hours.
Brett Kavanaugh, the president's pick for the open Supreme Court seat, met on Capitol Hill with the vice president and senators yesterday.
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France kicked Belgium out of the championship tournament on Tuesday. Some of the team's success so far can be attributed to its coach, Didier Deschamps, who captained the 1998 title-winning team and can convey that experience to his players, says Jeffrey Marcus, publisher of The Banter.
After Croatia's long-fought match against Russia on Saturday, the team may not have the stamina to beat England this week. "Croatia's had to play two very long 120-minute games followed by penalty shootouts," says Mike Murphy, deputy editor at Quartz. "That'll work in England's favor."
With the Golden State Warriors signing its fifth All-Star, some wonder whether the league has forever changed. "I just miss the days when guys would compete against each other ... Now with the world we live in, there's so much pressure on these kids to win," Shaquille O'Neal told Cheddar.
