*By Chloe Aiello*
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies.
"I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Wilson stars in Colgate's humorous, 30-second spot as an office "close talker," walking and talking in uncomfortably close proximity with his colleagues. He said the process of filming the commercial was like "doing a good SNL skit, while at the same time trying to get \[across\] the point of Colgate Total and that it does more for your mouth."
Wilson might be a veteran of the big screen, but even he admitted "it's definitely nerve-wracking" to star in a commercial that [more than 100 million people](https://cheddar.com/videos/pepsi-frito-lay-cmos-preview-brands-super-bowl-commercials) are expected to watch.
"In the old days there might be one or two commercials that people mentioned, but nowadays they're as popular as the game and people talk about them as much as the game," Wilson said.
And that's a good thing for the brands, which can pay up as much as $5 million for a 30-second spot, [according to Statista](https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/). It's Colgate's second year running an ad in the Super Bowl ー and the stakes are high. The oral hygiene company is relaunching its flagship brand, Colgate Total, and wanted to do it with a bang. The goofiness of Wilson's commercial in stark relief to the more serious ad Colgate aired during the 2016 Super Bowl, which implored people to conserve water as they brushed their teeth.
"Usually seems like the \[commercials\] with humor do well ーthose are the ones where people kind of repeat them or they can become kind of those zeitgeist moments," Wilson said, adding that he hopes the Colgate commercial will be one that sparks discussion.
So which team is Wilson backing this Sunday? The "adopted Angeleno" said he'll be rooting for his home team, the underdog Los Angeles Rams.
For full interview [click here](https://cheddar.com/videos/luke-wilson-talks-first-super-bowl-commercial).
This year, CES marked a new partnership between gaming hardware maker Alienware and "League of Legends" developer Riot Games, a union that was a year in the making, according to the general manager at Dell's gaming arm, Alienware. "It actually started here a year ago," Azor told Cheddar at the Las Vegas conference on Wednesday. "That's where we first met."
Devon Still, a former defensive end for the Cincinnati Bengals, is sharing his personal playbook ー "Still in the Game," a self help-style manual for success. Still, who retired from the NFL in 2017, told Cheddar the new book revisits his most dramatic challenges ー most notably, his daughter's cancer diagnosis.
League of Legends' Korean scene has a new look. While the region's SK Telecom T1 has remained the dominant force in competitions, other contenders threaten its position. In particular, last season saw teams like Griffin and KT Rolster take advantage of a weakened SKT T1, which missed the Worlds Finals in 2018 for the first time in several years.
These are the headlines you Need 2 Know for Wednesday, Jan. 9, 2019.
TSM’s Fortnite pro Ali "Myth" Kabbani ignited a conversation last month about esports player unions when he suggested he might start one for the Fortnite community. But esports unions were on the mind of Stephen "Snoopeh" Ellis long before Kabbani pushed them into gamers' consciousness. “There’s a huge lack of education and awareness amongst players in the importance of taking their career seriously," Snoopeh told Cheddar Sports.
Esports fans tuning into Dwayne "The Rock" Johnson's new show on NBC, "The Titan Games," may be surprised to see a familiar face: Alex "Goldenboy" Mendez, who is more likely as a commentator for "Overwatch" or "Halo" than for an athletic obstacle gauntlet.
These are the headlines you Need 2 Know for Tuesday, Jan. 8, 2018.
These are the headlines you Need 2 Know for Monday, Jan. 7, 2019.
Will “wiill” Sims, in-game leader of the NobleGG team that recently qualified for the NPL preseason, started gaming as a League of Legends player in 2012. But his League of Legends skills didn’t foreshadow his later esports success. Sims talked with Cheddar Sports about his unlikely path from casual gamer to PUBG pro.
It's no secret that much of the popularity of Epic Games' smash hit Fortnite comes from its status as a free-to-play game. Now, Wedbush analyst Michael Pachter says two other surprising titles may make the switch: Overwatch and Call of Duty.
