*By Chloe Aiello*
Luke Wilson is taking a short break from Hollywood. A commercial break. The "Rushmore" and "Old School" actor is starring in his first Super Bowl commercial, and he says the 30-second Colgate spot will probably get more views than any of his movies.
"I think more people will see this than any movie I've ever been in for sure," Wilson told Cheddar on Friday.
Wilson stars in Colgate's humorous, 30-second spot as an office "close talker," walking and talking in uncomfortably close proximity with his colleagues. He said the process of filming the commercial was like "doing a good SNL skit, while at the same time trying to get \[across\] the point of Colgate Total and that it does more for your mouth."
Wilson might be a veteran of the big screen, but even he admitted "it's definitely nerve-wracking" to star in a commercial that [more than 100 million people](https://cheddar.com/videos/pepsi-frito-lay-cmos-preview-brands-super-bowl-commercials) are expected to watch.
"In the old days there might be one or two commercials that people mentioned, but nowadays they're as popular as the game and people talk about them as much as the game," Wilson said.
And that's a good thing for the brands, which can pay up as much as $5 million for a 30-second spot, [according to Statista](https://www.statista.com/statistics/217134/total-advertisement-revenue-of-super-bowls/). It's Colgate's second year running an ad in the Super Bowl ー and the stakes are high. The oral hygiene company is relaunching its flagship brand, Colgate Total, and wanted to do it with a bang. The goofiness of Wilson's commercial in stark relief to the more serious ad Colgate aired during the 2016 Super Bowl, which implored people to conserve water as they brushed their teeth.
"Usually seems like the \[commercials\] with humor do well ーthose are the ones where people kind of repeat them or they can become kind of those zeitgeist moments," Wilson said, adding that he hopes the Colgate commercial will be one that sparks discussion.
So which team is Wilson backing this Sunday? The "adopted Angeleno" said he'll be rooting for his home team, the underdog Los Angeles Rams.
For full interview [click here](https://cheddar.com/videos/luke-wilson-talks-first-super-bowl-commercial).
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
FightCamp is a new fitness company that streams boxing classes from top instructors direct to consumers. The classes can be tailored to the needs of boxers at all levels of expertise ー from newbies to punching pros said co-founder Tommy Duquette.
These are the headlines you Need 2 Know for Friday, Jan. 25, 2019.
The New York Knicks and its jersey sponsor, the website-building platform Squarespace, are doling out assists to four local businesses as part of the second annual "Make It Awards." "Partnering with Squarespace to help those entrepreneurs get their businesses to the next level was something we were very interested in doing and it's been a major hit," said MSG Sports' senior vice president of business operations, Kristin Bernert, in an interview on Cheddar.
The Delaware Blue Coats will make their debut Wednesday night at the brand new Philadelphia 76ers Fieldhouse in Wilmington, Del., and the team will share the spotlight with an arena that boasts five stories, can seat 2,500 fans, and includes three NBA-regulation basketball courts. The flashy new arena was designed to promote youth sports in the state of Delaware and the greater Philadelphia region. "It's all geared towards youth," Chris Heck, the president of the Philadelphia 76ers, told Cheddar.
The NBA is transparent about its approval of legalized, regulated sports betting ー but the league is also clearly communicating that it wants a fair share of the money wagered on its games. "It's our view that if state governments are going to be authorizing private entities, in most cases casinos, to generate significant revenue ー billions of dollars of revenue ー off of the NBA competitions, that the NBA participate in some way," said the NBA's head of fantasy and gaming Scott Kaufman-Ross.
Former Green Bay Packer Ahman Green is a four time Pro Bowler, but he's also an avid gamer. When it comes to Halo he's just another fan that looks up to professionals like Proximitty and LethuL for help with his improving his skills.
These are the headlines you Need 2 Know for Wednesday Jan. 23, 2019.
If there's one person aside from the 800,000 unpaid federal workers who is hoping the government shutdown ends soon, it's Keisha Lance Bottoms. The mayor of Atlanta is less than two weeks away from hosting Super Bowl LIII, which is a logistical and security nightmare even when the city's airport *isn't* being slowed down by mass TSA sick-outs. "I'm extremely concerned," Bottoms said of the possibility that the shutdown may continue through Super Bowl weekend.
Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
