Activist Investors Call on Apple to Address Youth Phone Addiction
Apple under fire after two Apple investors urged the company to step up and play a bigger role in managing smartphone overuse and addiction. David Benoit, Activism Reporter at The Wall Street Journal, was with us to discuss why Jana Partners has decided to push Apple to develop tools and research the effects of smartphone overuse by young people.
Benoit says the investors aren’t saying its necessarily Apple’s responsibility to monitor phone usage. Instead, he thinks they believe that Apple could play an important role in acknowledging that they aren’t sure what the impact of all this phone usage will be, but could score points by giving parents the option to monitor usage.
Activist investors typically focus on things like buybacks and acquisitions. Benoit says this move by Jana Partners to take a stance on corporate responsibility is very different. He thinks following Jana's advice could help protect Apple from potential backlash on teen iPhone usage. In addition, Benoit says goodwill could help drive future sales if consumers feel Apple made a phone that is safe for kids.
Wall Street closed its first losing week in the last four with an up-and-down Friday, as investors brace for the Federal Reserve to tighten the brakes on the economy more aggressively to beat down inflation.
Baseball is as American as — Apple TV+. The National Pasttime has a new media partner this season, as the MLB will be streaming Friday night doubleheaders on the Apple streaming service. Noah Garden, the league's chief revenue officer, spoke to Cheddar News to break down the details of what's being offered in the new package and why Major League Baseball felt the need to make the move this year. "We've been in a situation where we've lost reach, even within the cable bundle. There are situations where people in the local market don't have access to watch their favorite team and their local team on top of that," he said. "You have cord cutters and even probably more importantly, cord nevers. So streaming offers of some ability to gain reach that we've lost over the the last couple of years, and Apple was really the perfect partner for us."
It's National Beer Day! Miller Lite is celebrating with its new Beer Drops meant to "improve" the flavor of other light beers to be more like Miller Lite. Elizabeth Hitch, senior director of marketing at Molson Coors, joined Cheddar News to discuss the cheeky product taking a jab at the competition. “We found is that a lot of these beer brands were giving away free product, free beer, and we thought what good is it to have a free beer if it doesn't taste good, right? So, we thought about these flavor-enhancing beer drops to actually add flavor to other light beers to give them as much taste as Miller Lite," she said. Hitch also addressed ongoing concerns with aluminum shortages amid supply constraints as well as a foray into NFTs.
Angie Klein, CEO of Visible, and Melissa Hobley, CMO of OkCupid, join Cheddar News to talk about teaming up to create a singles registry just in time for wedding season.
