*By Conor White*
"Mad Men" creator Matthew Weiner's new anthology series for Amazon, "The Romanoffs," is about far more than Russia's last royal family, according to one of its stars.
"As I said to Matthew when I was doing this, I have to bone up on the Romanoffs," actor Aaron Eckhart said in an interview on Cheddar.
"And he said, 'Well, not really, because it really has nothing to do with the Romanoffs.'"
The family consisted of Tsar Nicholas II, his wife, and five children. After Russia's February Revolution of 1917, Nicholas II abdicated the throne and was later executed with the rest of his house. Within the last 30 years, all the bodies have been discovered and identified through DNA testing. Despite that evidence, whispers remain that one of his children, most likely Anastasia, escaped the killings. (The tsar's youngest daughter inspired the popular animated film, "Anastasia," which was recently turned into a musical.)
The Amazon ($AMZN) series features a different cast in each of its eight episodes, which are all linked by some sort of connection to the famous family ー be it real or fabricated.
Eckhart said it's the relationships between the show's characters ー whether directly linked to the royals or not ー that makes the show special.
"The magical part of the show is that it has thematics, and it has through lines with the Romanoffs," the Golden Globe nominee said. "But it's all these different scenarios with different people all over the world."
The series is creator Weiner's return to television after his seven-season run with "Mad Men" ー the highly-acclaimed show garnered two Golden Globes for "Best Drama Series" and eight Primetime Emmy awards.
It was Eckhart's first time working with Weiner, and he said the experience was "educational, interesting," and "fascinating,"
"It's very surprising and striking and bold. It takes a real genius to figure this all out," Eckhart added.
In the age of binge-watching, Amazon has made the choice to release one episode per week after releasing the first two episodes simultaneously on Oct. 12.
Eckhart is a fan of the move and called it "more traditional." But he admitted he has binged his way through at least one classic series.
"I did binge-watch 'Friends'," he said.
"'Friends' is a very good show."
For full interview [click here](https://cheddar.com/videos/meet-the-romanoffs).
The cannabis business is budding across the United States, and one company is hoping to take hemp mainstream. Socati just announced a new $33 million round of funding. The company's CEO Josh Epstein talked to Cheddar about how that investment will help Socati expand is business.
President Trump's "Make America Great Again" cap is more than just a hat, it's a "symbol of us vs. them," Washington Post fashion editor Robin Givhan told Cheddar. Givhan penned a column last week about what the hat has come to mean in the years since it burst on the scene as a campaign accessory for Trump's 2016 presidential bid. The hat, she wrote, has become "a symbol of us vs. them, of exclusion and suspicion, of garrulous narcissism, of white male privilege, of violence and hate."
Super Bowl Sunday is the ー well ー Super Bowl of building brand awareness, particularly for food and beverage companies. This year, Pepsi and Frito-Lay, both units of PepsiCO ($PEP), are once again among the snack giants planning to use the 100 million-plus members of the expected television audience to launch new products and elevate brands in their respective portfolios. Frito-Lay CMO Jen Saenz spoke to Cheddar Tuesday alongside Greg Lyons, the CMO for Pepsi, which is known for its Super Bowl ads and social media engagement tied to the Big Game.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
Breathe deep, New Yorkers: There's a new wellness trend in town. Salthaus is a modern salt room designed to help recharge your body and mind.
The salt room modernizes the experience of a natural salt cave right on the Big Apple's Upper East Side. Salthaus provides halotherapy, or salt therapy, a natural treatment that claims a range of health benefits, including improving skin conditions, reducing inflammation, increasing lung capacity, and alleviating headaches.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Fashion brand Pirouette NYC is providing working women appropriate, and affordable, attire to take them from the boardroom to the bar ーwith the goal of saving them both time and money. "Everyone talks about pay equity, but not about time equity ー and women don't have time to change after work to go out at night," founder Melissa Lorenzo-Hervé told Cheddar Friday.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
There is no shortage of avocados heading into Super Bowl weekend says Alvaro Luque, President of Avocados From Mexico. "First of all, there is no shortage ー it's 100 percent the contrary," Luque said in an interview on Cheddar Friday. "Last week we had a record week ー we imported more than 73 million pounds of avocados."
