*By Conor White*
"Mad Men" creator Matthew Weiner's new anthology series for Amazon, "The Romanoffs," is about far more than Russia's last royal family, according to one of its stars.
"As I said to Matthew when I was doing this, I have to bone up on the Romanoffs," actor Aaron Eckhart said in an interview on Cheddar.
"And he said, 'Well, not really, because it really has nothing to do with the Romanoffs.'"
The family consisted of Tsar Nicholas II, his wife, and five children. After Russia's February Revolution of 1917, Nicholas II abdicated the throne and was later executed with the rest of his house. Within the last 30 years, all the bodies have been discovered and identified through DNA testing. Despite that evidence, whispers remain that one of his children, most likely Anastasia, escaped the killings. (The tsar's youngest daughter inspired the popular animated film, "Anastasia," which was recently turned into a musical.)
The Amazon ($AMZN) series features a different cast in each of its eight episodes, which are all linked by some sort of connection to the famous family ー be it real or fabricated.
Eckhart said it's the relationships between the show's characters ー whether directly linked to the royals or not ー that makes the show special.
"The magical part of the show is that it has thematics, and it has through lines with the Romanoffs," the Golden Globe nominee said. "But it's all these different scenarios with different people all over the world."
The series is creator Weiner's return to television after his seven-season run with "Mad Men" ー the highly-acclaimed show garnered two Golden Globes for "Best Drama Series" and eight Primetime Emmy awards.
It was Eckhart's first time working with Weiner, and he said the experience was "educational, interesting," and "fascinating,"
"It's very surprising and striking and bold. It takes a real genius to figure this all out," Eckhart added.
In the age of binge-watching, Amazon has made the choice to release one episode per week after releasing the first two episodes simultaneously on Oct. 12.
Eckhart is a fan of the move and called it "more traditional." But he admitted he has binged his way through at least one classic series.
"I did binge-watch 'Friends'," he said.
"'Friends' is a very good show."
For full interview [click here](https://cheddar.com/videos/meet-the-romanoffs).
In an effort to fight climate change several corporations have vowed to work to fight climate change by 2030. They say the goal is to reduce carbon emissions by 40% or even close to 100%. However, according to a new study, many of these companies are not actually practicing what they preach. Tom Egger, senior lecturer at Emeritus at the University of Wisconsin, joins Cheddar News to discuss more.
'Jeen-Yuhs: A Kanye Trilogy' dives into over 20 years of the icon himself, Kanye West. The trilogy is described as 'an intimate and revealing portrait of Kanye West's experience, showcasing both his formative days trying to break through and his life today as a global brand and artist.' Cheddar news sat down with directors of the documentary and long-time friends of Kanye, Chike Ozah and Clarence "Coodie" Simmons, to discuss the project.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
Gametime, a website and app for last-minute tickets, says the average ticket price for the NFL's championship game is $9,502.50, with the most expensive seats costing nearly $38,000. That's a far cry away from the average ticket price of the first-ever Super Bowl in 1967, which was only $12. The average ticket price increased by more than $8,000 in just the past decade. Matt Rados, Senior Operations Manager at Gametime, joins Cheddar News' Closing Bell to discuss.
At-home medical labs company Getlabs raised $20 million in a Series A round, led by Emerson Collective and the Minderoo Foundation. Getlabs aims to be the boots-on-the-ground partner to telehealth. The company says more than 70% of medical decisions still require collecting diagnostic tests in person, and that it fills that void by delivering health care directly to their patients' homes. Founder & CEO of Getlabs Kyle Michelson joined Cheddar News' Closing Bell to discuss.
Sting has sold his catalog of more than 600 songs for $300 million to Universal Music. The deal gives the label the rights to all of his work, including “Every Breath You Take," as well as all future royalties.
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
Kalle Marsal, Chief Operating Officer at PetDx, joins Cheddar Innovates to discuss how next-generation sequencing technology is being used to detect cancer in pets early.
Ashleigh Hinde, Founder and CEO of WALDO, joins Cheddar Innovates to discuss why now is a good time to make eyecare a priority, and how they are democratizing access to eyecare for all.
