*By Bridgette Webb* The four major sports leagues in the U.S. have the ability to bring in serious cash. And that's created opportunity for Nick Fullerton, CEO of SportsETFs, a fund dedicated to the business. "We are trying to capture the growth of the sports leagues, which has been growing faster than the overall economy," Fullerton said Tuesday in an interview on Cheddar. The ETF, which trades under the ticker FANZ, invests in companies that have deals with the NFL, NBA, MLB, and NHL. Fullerton said the proof is in these partners, which enter into "multi-year, multi-million dollar agreements" with the leagues. "\[We\] found that these companies who choose to spend their marketing budgets with sports leagues tend to grow faster than their competitors," he said. The fund includes some of the most dominant names in sports sponsorship, among them Coca-Cola, Gatorade-owner Pepsi, as well others that may surprise you, like Amazon. The e-commerce giant struck a deal with the [NFL](https://www.cnbc.com/2018/04/26/amazon-streaming-thursday-night-football-in-2018-2019.html) to stream Thursday Night Football games for the next two seasons. Fullerton said the recent [Supreme Court](https://cheddar.com/videos/draftkings-ceo-were-going-all-in-on-legalized-sports-betting) decision opening the door for legal sports betting may also be a serious factor as casinos look to partner with top leagues ー in July, the NBA announced that it had tapped [MGM](http://www.nba.com/article/2018/07/31/mgm-resorts-international-becomes-official-gaming-partner-nba-official-release) to be its official gaming partner. It's a union that Fullerton said will be a boon for many partners of major league sports. "The casual fan is probably going to be more apt to stay engaged with their screen and device to see when they make a casual bet," he said. "We feel that more partnerships will come into play." For full interview [click here](https://cms.cheddar.com/videos/VmlkZW8tMjI4MjI=).

Share:
More In Sports
Between Bells: January 3, 2018
Between Bells: A preview of Sunday's Golden Globes, the first major awards ceremony of the #metoo era. Plus, Rihanna and Kylie Jenner square off in a battle of the celebrity beauty brands. We're joined by Health, Racked, Mashable, TheGrio, CinemaBlend and more!
Train Like a Warrior in 2018
Meagan Martin, professional rock climber and American Ninja Warrior finalist, discusses her tips for staying healthy in the new year. She notes the importance of staying hydrated and having healthy meal replacements like snack bars to keep you full throughout the day.
Between Bells: January 2, 2018
Between Bells: Californians lining up for recreational marijuana, Hollywood's A-List women say 'Time's Up' on workplace harassment, and can Dems get a DACA deal? We're joined by Fast Company, Cannabis Culture, Bossip.com, TechnoBuffalo, Conservative Review and more.
Olympic Hopeful Wants to Help Young Women Fund Their Big Dreams
While you were out partying this past weekend, World Cup Ski Jumper Abby Ringquist was competing in the US Olympic team trials for Nordic Ski Jumping. After placing second in the competition, she joins Cheddar to tell us how she's helping other young women fund their big dreams.
#GETSPEEDO Fit for the New Year
John Graham, Speedo USA President, and Team Speedo USA swimmers Cullen Jones and Elizabeth Beisel talk the #GetSpeedoFit campaign and why water sports are better for your health.
Electron Wheel's Long Ride to CES
Max Lippe and James Parker, cyclist and spokesperson for Electron Wheel discuss the product that turns every bicycle into an electric one.
Lakers Honor Kobe Bryant In Rare Way
After playing with the Los Angeles Lakers for 20 years, basketball superstar Kobe Bryant retired in 2016. This week, the Lakers honored the all-star by retiring not one, but two jersey numbers.
Under Armour Dropping Curry 4 by Drone
Under Armour delivered autographed Curry 4 sneakers by drone to fans over the weekend. StockX CEO Josh Luber explains how this promotion is resonating with fans, and how the sneaker retailer is performing.
The Milwaukee Bucks' New Digs
Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Load More