Tal and Omer Golan, founders of advertising company Outernets talk their interactive storefront ads that have been used by companies like McDonald's and Dylan's Candy Bar.
Outernet storefronts change based on the person in front of each ad. The company can track each consumer, collect that data, and use it to alter the ad in real-time.
Omer discusses the technology's use of data and machine learning. Tal and Omer are artists, and the business began with people asking to hang their art in the windows because it attracted people to the store.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
InnerPlant CEO Shely Aronov reveals how engineered crops like soybeans and corn emit signals when stressed—offering farmers early warnings to boost yields.
Payoneer CEO John Caplan discusses the implications of $100K H1B visa requirements—and how they could reshape tech talent, hiring, and U.S. competitiveness.
Electronic Arts, the video game maker of “Madden NFL,” “The Sims,” and other popular titles, is being acquired and taken private for about $52.5 billion in what could become the largest-ever buyout funded by private-equity firms.
