Tal and Omer Golan, founders of advertising company Outernets talk their interactive storefront ads that have been used by companies like McDonald's and Dylan's Candy Bar.
Outernet storefronts change based on the person in front of each ad. The company can track each consumer, collect that data, and use it to alter the ad in real-time.
Omer discusses the technology's use of data and machine learning. Tal and Omer are artists, and the business began with people asking to hang their art in the windows because it attracted people to the store.
Much like all the upheaval shaking the world, the huge swings rocking Wall Street may feel far from normal. But, for investing at least, this is normal.
Joe Cecela, Dream Exchange CEO, explains how they are aiming to form the first minority-controlled company to operate an exchange in U.S. history. Watch!
A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.
