Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
A judge overseeing the estate of Aretha Franklin awarded real estate to the late star's sons, citing a handwritten will from 2014 that was found between couch cushions.
Late-night talk show host Stephen Colbert revealed on social media Monday that he's recovering after surgery, wiping out planned shows for Tuesday, Wednesday and Thursday.
