Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Smash hit 'Barbie' is coming to Max on Dec. 15.
Season two of Paramount's Halo series just got its first trailer in this latest season.
Amazon Prime released a teaser for season four of 'The Boys.'
Sydney Berrier, a skater and aerial artist in "Disney on Ice: Magic in the Stars" shares some exercises she uses to stay in peak fitness.
The latest season in HBO's True Detective series just got its first trailer.
Create your own festive centerpiece featuring wooden candleholders.
Tree farmers are raising prices for Christmas trees.
Tips that will help you decide how to choose the perfect pine (or fir) for your home.
Nicole Berrie, founder of Bonberi Mart and author of 'Body Harmony,' shares some items that can delight and deliver for the people you care about.
Time Magazine is gearing up to announce its person of the year.
