Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Tree farmers are raising prices for Christmas trees.
Tips that will help you decide how to choose the perfect pine (or fir) for your home.
Nicole Berrie, founder of Bonberi Mart and author of 'Body Harmony,' shares some items that can delight and deliver for the people you care about.
Time Magazine is gearing up to announce its person of the year.
Cheddar News takes a peek at the 'Godzilla X Kong: The New Empire' trailer.
Legendary Cherokee leader Wilma Mankiller is being honored with a Barbie doll.
Variety reports that negotiations are underway to bring Taylor Swift's 'Eras' concert film to mainland China.
Animal control officers in Kentucky recently responded to calls about a Huskey trapped in a storm drain.
Oxford University Press has named “rizz″ as its word of the year.
Prepare a festive Cranberry, Pear and Quinoa Salad.
