Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Legendary television producer Norman Lead died at 101.
Dean O'Neill, CEO and owner of Pekarna Restaurant & Event Space, joined Cheddar News to discuss a new Christmas-themed pop-up called Tinsel Town in the Upper West Side of Manhattan with some delicious food and drinks.
New research found that students around the world suffered historical learning setbacks in reading and math during the pandemic.
A new study shows that many people of color worry about experiencing discrimination at the doctor's office.
Jose Bravo, personal training manager at Equinox, shares stretches you can do to help keep your spine healthy and your body nimble.
AppleTV+ sci-fi hit 'Foundation' has been renewed for a third season.
Margot Robbie is shedding some light on the Barbie-Oppenheimer rivalry in a new interview with Variety.
Joe Dee, co-owner of Dee's Nursery, shares some decoration ideas for a happy Hanukkah.
Famed chef Lidia Bastianich shows us how to make simple, yet, delicious Shrimp with Garlic & Olive Oil Over Fusilli.
Cheddar News takes a new look at the Bob Marley biopic, 'Bob Marley: One Love."
