Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
With the holiday season here, many families and friends are looking for enjoyable events to experience together. Vincent Ortega, associate director of Cirque Musica Holiday Wonderland, a must-see all-musical show for all ages with some stunts, top performances, and dazzling costumes. Plus, the circus provides a performance for Cheddar News viewers in studio!
The 2024 Golden Globe nominations are out and some of the year's biggest films received a nod. Cheddar News took a look at the rundown of some of the big categories.
Days may be getting shorter and colder, but your furry friend still needs to get that daily exercise. Dr. Danielle Bernal, global veterinarian with Wellness Pet Co., joined Cheddar News to discuss the health benefits of walking for humans and dogs.
