Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Trevor Noah said he will return to host the Grammy Awards.
Pennsylvania lawmakers introduced a resolution that officially recognizes 2023 as Pennsylvania's Taylor Swift era in honor of the singer's positive impact on the state's economy, voter registration numbers, consumer protection and pro labor practices.
'If,' a new family comedy starring Ryan Reynolds, aims to explain what happens to children's imaginary friends after they grow up.
A new installment in the Beverly Hills Cop franchise will see Eddie Murphy back as Axel Foley, a Detroit cop solving crimes in Beverly Hills.
There was a happy ending for a shelter dog in Austin, Texas named Alva who spent more than 500 days at a Texas rescue shelter.
A loose bull on the tracks at a New Jersey train station snarled rail traffic on Thursday.
The earliest version of Disney's Mickey Mouse will become public domain on Jan. 1, 2024.
The revelation of a Masked Singer contestant Wednesday night came with some interesting news about a possible band reunion.
Dwayne 'The Rock' Johnson is set to star in a movie playing MMA and UFC legend, Mark Care, while Kevin Hart will headline a boxing project over on Peacock.
Perhaps the ultimate coming-home movie, “Apollo 13,” and the ultimate staying-home one, “Home Alone,” are both being honored this year, selected for preservation in the National Film Registry
