Diddy's vodka empire, Ciroc, launched a new French Vanilla flavor with rapper French Montana. Spokeswoman Dia Simms, President of Combs Enterprises, joins Cheddar to discuss how Diddy is using social media and celebrity influence to make Ciroc a household name.
Ashanti, Salt Bae, and DJ Khaled are featured in the "Welcome to the Family" campaign, a video series for the new Ciroc French Vanilla flavor. Ciroc also donates a portion of proceeds to charity, tapping into millennial interest in social activism.
Simms also explains how Combs Enterprises captures the millennial audience. She talks about using social media and digital platforms to reach the customer with the "hustle."
Matthew Yokobosky, Senior Curator, Fashion and Material Culture at Brooklyn Museum, explains why you need to some see the Solid Gold exhibit with your own eyes!
Pernilla Sjöholm, star of the Tinder Swindler on Netflix and founder of IDfier, explains how she went from fraud to co-founder of her own company. Watch!
