A Look at the Advertising Landscape for 2018

The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing. Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy. Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.

More In Business

Big Business This Week: Xmas tricks retailers use to “hack our minds”

How do brands keep consumers spending even when they're strapped for cash at Xmas?

The case for making failing movies

Some movies do badly at the box office, but that doesn't mean we shouldn't make them.

The Hidden Skill Every Great Philanthropist Needs

PIMCO’s John Studzinski on markets, leadership, and why long-term thinking matters as much in giving as it does in investing.

Buy Now or Wait? A Real Estate CEO Breaks Down the Market

High rates and low inventory continue to squeeze buyers. Century 21 CEO Mike Miedler breaks down what’s next for U.S. housing.

Spend Smarter, Not Harder: Last Minute Holiday Shopping Rules You Can’t Afford to Ignore

Prices are up and budgets are tight. Shopping expert Trae Bodge shares smart ways to save, spot real deals, and avoid holiday debt.

IPO to Innovation: Why Weshop Is One of Ecommerce’s Most Watched Companies

After a blockbuster IPO, Weshop is redefining ecommerce by giving users equity, influence, and a stake in the platform’s success.

Rewiring Rest: How Somnee Is Changing the Way We Sleep

Somnee CEO Tim Rosa shares how next-gen sleep wearables, tACS technology, and data-driven insights are redefining recovery and performance.

Beyond the Burn: How Orangetheory Is Shaping the Future of Studio Workouts

Orangetheory Fitness is redefining the future of workouts with smarter tech, strength-based programming, and community-driven studios built for what’s next.

Markets React to Fed Cut: Citi on Earnings, AI Spending, and the Road to 2026

Citi’s Drew Pettit breaks down how the Fed’s latest rate cut is reshaping equity markets, earnings expectations and sector strategy.

Inside Wealthfront’s Big IPO Moment and the Future of Robo Advisors

Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."

Load More