The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
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Amazon announced that it's launching 'Q,' a business ChatBot powered by generative AI tech similar to ChatGPT.
Berkshire Hathaway Vice Chair Charlie Munger has died at the age of 99.
Stocks were up slightly after the opening bell as optimism grew that major central banks may be done raising rates.
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Amazon rolled out its palm-based identity service for businesses.
Online fashion retailer Sheen is reportedly said to go public. Multiple media outlets reported that the Chinese-founded company has filed confidentially for an initial public offering in the U.S.
Stocks were little changed on Tuesday after a strong month and as earnings reports wind down.
