The advertising landscape is rapidly evolving. Kristen Scholer sits down with David Sable, Global CEO of Y&R, to discuss the outlook for marketing in 2018. Sable says the industry has been too focused on digital, and expects advertisers to get back to marketing.
Sable gives us his thoughts on the success of ad targeting. He says the winners in this area for 2018 will include Facebook, and that we cannot count out Snap. The ad executive approves of Evan Spiegel's decision to separate social from media. He thinks the redesign is "brilliant," and is curious how many companies will follow that strategy.
Outside of the digital ad giants Google and Facebook, Sable sees strong potential for LinkedIn. He says the professional network has the most differentiated position and expects good things from them.
Microsoft has announced that it's hired Sam Altman and another co-founder of ChatGPT maker OpenAI after they unexpectedly departed the company days earlier in a corporate shakeup that shocked the artificial intelligence world.
Many factors lie behind the disconnect, but economists increasingly point to one in particular: The lingering financial and psychological effects of the worst bout of inflation in four decades.
Advertisers are fleeing social media platform X over concerns about their ads showing up next to pro-Nazi content, hate speech on the site in general or billionaire owner Elon Musk’s own posts endorsing an antisemitic conspiracy theory.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
The board of ChatGPT-maker Open AI said Friday it has pushed out its co-founder and CEO Sam Altman after a review found he was “not consistently candid in his communications” with the board.
