The rise of artificial intelligence has many worried that robots may be taking their jobs. But Starbucks is using digital advancements to foster a stronger relationship between its customers and its employees.
“Our Mobile Order and Pay platforms through digital have been fantastically successful,” Ron Crawford, the company’s vice president of global benefits told Cheddar. “It’s driving more and more customers into our stores, which is great. It’s allowing our partners to have yet even more and more interaction with our customers.”
Starbucks has long been known for the emphasis placed on its “partners”, the term the company uses for baristas and other non-corporate employees. The company announced last week a second wave of raises, on top of pay increases that had already been scheduled for this year. It also unveiled stock grants for both full-time and part-time employees, extended sick-pay benefits, and plans to add more than 8,000 new jobs.
And while some credited President Trump’s new tax policy with sparking the changes, Crawford says most of the plans were already in the works.
“Some of those things would’ve happened in the next couple of months anyway, we were just able to do it a little bit sooner,” he said. “We were still on a path to execute our longer term strategy, and we would’ve made partner investments during the normal course of our business.”
For full interview [click here](https://cheddar.com/videos/starbucks-brews-up-employee-benefits).
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
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