A Bold Prediction on Why Facebook Would Acquire Roku
TNT and TBS's Chief Innovation Officer Jesse Redniss offers a bold prediction that Facebook could have its eyes on Roku to boost its hardware capability in the OTT video space. Redniss explains why this acquisition could make sense for the social media giant.
"Facebook has been trying to get in the video space for quite some time," says Redniss. "In some ways in order for them to really scale to a marketplace it would make a lot more sense for them to buy one of the leaders in the marketplace they want to get in to."
"Roku and Facebook together could be a big boon for some of the publishers looking to find the right audiences," said Redniss. Roku's market cap is $4.56 billion, compared to Facebook's $39 billion in cash and cash equivalent on hand.
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