Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
The NFL will spend up to $1 million funding up to five studies that will examine how to better help players ease their pain and find alternatives to opioids.
Simone Biles looks ready for the Tokyo Olympics. The 24-year-old easily captured her record seventh U.S. national title, beating runner-up Sunisa Lee by nearly five points.
After teasing the Yurchenko double-pike for the better part of a year and then unveiling it during training on Friday — a move that caught the attention of people like NBA star LeBron James — Simone Biles made it official in front of the women trying to join her on the Olympic team this summer.
Blockfolio CEO Sam Bankman-Fried talked to Cheddar about garnering an endorsement deal with the Jacksonville Jaguar's first pick in the NFL Draft, QB Trevor Lawrence.
Catherine Carlson, a senior vice president with the Eagles, discussed the NFL team's partnership with LifeBrand, a brand protection firm specializing in social media health checks.
Justin and Taylor Norris, co-founders and CEOs of LIT Method, talked about the investment from Jay-Z in their fitness company.
As COVID vaccination numbers have increased in the U.S., Cheddar's Michelle Castillo visited the home of the Boston Red Sox, Fenway Park, as it welcomed back fans earlier this month.
NYC officials are beginning to rethink the layout of city streets as biking ticks up in the city. Now, thousands of bike racks are being installed across the city. Cheddar's Chloe Aiello reports.
Along with other celebrities, Venus Williams is partnering with Delos' International WELL Building Institute in order to safely welcome back fans and attendees to live events.
Ezra Kucharz, chief business officer at DraftKings, talked to Cheddar about the online sportsbook's deal with the NFL and the future of legal sports gambling in the U.S.
