Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
At the 2021 U.S. Olympic track trials, Sydney McLaughlin finally outraced Dalilah Muhammad to earn the victory, and the record, that Muhammad kept grabbing whenever they met.
The Tokyo Olympics are not looking like much fun: Not for athletes. Not for fans. And not for the Japanese public.
German soccer clubs are banding together to display rainbow colors during the country’s match against Hungary at the European Championship after UEFA rejected host city Munich’s plan to do the same.
he Supreme Court has decided unanimously that the NCAA cannot enforce rules limiting education-related benefits that colleges offer to student athletes — things like computers and paid internships.
Weightlifter Laurel Hubbard will be the first transgender athlete to compete at the Olympics.
A sharply limited number of fans will be allowed to attend the Tokyo Olympics. The decision announced Monday comes as organizers try to save some of the spirit of the Games where even cheering has been banned.
The trend of removing sponsor bottles at European Championship news conferences was started by Cristiano Ronaldo. UEFA has now asked teams to stop it.
Sports remains one of the last things people are willing to watch live, which is making it lucrative for networks and streamers alike — and leagues are asking them to pay up.
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