Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Kyle Martino, candidate for U.S. Soccer president, breaks down his campaign and explains how his views are different from the other candidates. Martino was a professional soccer player for six years.
Former U.S. Men's Team midfielder Kyle Martino says that if female athletes aren't treated and paid like the World Cup winners they are, soccer will have a hard time growing in the U.S.
Super Bowl Sunday is one of the biggest days of the year for both football fans and foodies alike. Philadelphia-based Chef Brian Duffy and Boston-based Chef Chris Coombs share how they prepare for the big weekend.
The Super Bowl is around the corner, and concerns over the effects of repeated traumas to the head are in the spotlight. And some research suggests that less protection might actually prevent injuries.
LeBron James is reportedly willing to take a meeting with the Golden Stare Warriors when he hits free agency this summer. FHM's Nick Dimengo joins Cheddar to discuss the validity of the ESPN scoop.
Your Future Home: Housing trends and tips with Quicken Loans. On Between Bells: Super Bowl LII preview, Super Mario goes to Hollywood, and more. With GameSpot, FHM, Citi, and NerdWallet.
The Super Bowl is just days away and the Patriots and Eagles are headed into their final days of preparation. Marques Colston, Former NFL Star and Super Bowl champ with the New Orleans Saints, joined us to give us an inside look at what it's like to prepare for the big game.
Nick Rellas, co-founder and CEO of Drizly, reveals some interesting statistics about alcohol consumption during the Super Bowl. Drizly is an alcohol e-commerce platform.
Facebook reveals users are spending less time on the platform. Americans are spending big on their pets this Valentine's Day. Dr. Travis Stork from "The Doctors" stops by to explain how you can eat healthier without breaking the bank. Plus, Family Circle gives advice on how to use tech to promote heart health.
People are spending less time on Facebook, according to the company's latest earnings report. Twitter doubles the number of users who interacted with Russian-linked trolls. And eBay is parting ways with longtime partner PayPal in favor of Dutch payment processing company Adyen. Plus, we bring you a full hour on the Business of Sports heading into Super Bowl weekend.
