Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
The 2018 Winter Olympics are officially underway after the opening ceremony Friday. The big story so far for the American team: the controversy over the flag bearer.
Tanya Ghahremani, associate lifestyle editor for Bustle, takes a look at just how much money skaters and their families shell out in pursuit of an almost impossible dream. The Winter Olympics are now underway in PyeongChang, South Korea.
Cheddar is dedicating the day to celebrating women, and we're calling it "Chedher"! We have special co-hosts and interviews from women in sports, tech, business, politics and more.
Hope King welcomes special co-hosts Alicia Quarles and Tanzina Vega.
Soccer phenom Hope Solo is an outspoken advocate for the gender pay gap in sports. Along with her U.S. Soccer teammates she is advocating for equal pay in the league. Cheddar's Hope King spoke with the athlete about challenges facing women in sports, and how she is inspiring the next generation.
U.S. Women's Soccer has been plagued by inequities in how athletes are paid compared to their male counterparts. Hope Solo discusses why the disparity exists and what she's doing to change it.
Between Bells: Cheddar turns into #chedHER, with 100% women anchors and guests. We highlight women in business, tech, entertainment, politics, and sports. With Cosmopolitan, EMILY's List, Lea DeLaria, MoveOn.org, THINX, and more!
Team USA is sending 109 women to represent the United States at the Winter Olympics. SELF's Amy Eisinger joins Cheddar to discuss some of the most inspiring athletes to watch during the games.
Radios may be a relic of the past, but audio technology is anything but outdated. In this week's Volvo Tech Drive the Founder and CEO of Aaptiv explains how his company is using audio to change the way the world works out.
On Between Bells: Government shutdown showdown, technology addiction, and big changes at New York Fashion Week. With Esquire, PCMag, Chat Sports, YourTango, and more.
The 2018 Winter Olympics are a day away. Over 100 countries will compete, but Russia won't be one of them. The country was banned from this year's games due to a doping scandal. However, Russian athletes will still be able to compete. James Yoder, Founder and CEO of Chat Sports, explains how.
