Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
What did John Kelly know and when did he know it? Plus, the Olympic gold medal-winning snowboarder sparking controversy. A preview of the Daytona 500, and Happy Valentine's Day! With FanSided, The Root, Moët & Chandon, and Zimbio.
Police in Florida respond to a deadly high school shooting in Parkland. Congressman Joe Kennedy talks about bringing the Democratic message to millennial voters, and President Trump's Infrastructure plan.
Darrell "Bubba" Wallace Jr. says his two favorite platforms are Twitter and Instagram. Ahead of this weekend's 60th running of Daytona 500, he shares what he does the morning of a race.
Models Georgia Gibbs and Chase Carter talk about what it's like to be swimsuit models and inspire a new generation. The magazine's annual swimsuit issue features women with an "In Her Own Words" message.
Cheddar's Patrick Jones interviews NASCAR driver Darrell 'Bubba' Wallace Jr. live from the Daytona International Speedway in Daytona, Florida. The 60th running of the Daytona 500 is on Sunday.
Team USA is dominating the snowboarding field, winning gold at the first four events. Shaun White is the latest, but his big win is stirring up controversy.
NASCAR is set to rev its engines for the 60th running of the Daytona 500. Driver Aric Almirola joins Cheddar from the Daytona International Speedway to reveal how he prepares for the big race.
The racecar driver joined Cheddar ahead of this weekend's Daytona 500. He says he invests so he can preserve the winnings he's been lucky enough to earn, because he doesn't want to up like some lottery winners and professional athletes who go broke.
It was a thrilling finish for American snowboarder Shaun White. The athlete made history Tuesday night by becoming the first snowboarder to win three Olympic gold medals. USA Today sports reporter A.J. Perez weighs in on the significance of this moment.
Transgender athlete Chris Mosier says that times have changed, and there's less at risk for LGBT athletes to be their authentic selves when they compete.
