Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
New York Yankees great Bernie Williams somehow had time to become a Latin Grammy-nominated jazz musician during his 16-year run with the Bronx Bombers. The four-time World Series champion joins Cheddar to discuss his upcoming gig at New York's legendary Café Carlyle.
The four-time World Series champ and current jazz player says that the preparation process for both disciplines is very similar. But Bernie Williams told Cheddar that each career has its own challenges.
March Madness is going to be a little bit crazier than normal this year. A major scandal is rocking college basketball, just before the big tournament.
Dick's Sporting Goods announces it will no longer sell assault-style weapons in its stores. Amazon is buying video doorbell company Ring in a deal worth $1 billion. And is it time for "The Fresh Princess of Bel Air?"
This Changes Things: Advice for the executives and leaders of tomorrow, brought to you by American Express OPEN. On Between Bells: DACA, flying cars, and the Ryan Seacrest scandal. With Motor Trend, YourTango, and Reason Magazine.
Georgia's Lieutenant Governor is calling on Delta to reinstate its relationship with the NRA. The Dow closes down 300 points. Amazon is buying smart doorbell maker Ring. Former NBA star Al Harrington is looking to become the next marijuana mogul. Cronos Group started trading on the Nasdaq Tuesday. The vertically integrated company became the first marijuana company to join a major exchange in the United States.
Three-time Olympic medalist Elana Meyers Taylor was with Cheddar to discuss her journey to becoming the most decorated female U.S. bobsledder in history. Meyers Taylor showed off her shiny new silver medal that she just won at the Pyeongchang Winter Olympics.
The former basketball player says his grandmother, who was suffering from glaucoma and diabetes, inspired him to get into this industry. Now, he's working on his own line of products with Harrington Wellness.
A federal judge dismissed a lawsuit challenging AG Jeff Sessions and the DEA on marijuana's classification of a Schedule I drug. The ruling marks a defeat for the plaintiffs who include a 12-year-old girl who treats her epilepsy with medical marijuana, a former professional football player, and a former U.S. Army Combat Veteran. An attorney on the case, and one of the plaintiffs share their reaction to the judges decision.
Since making his first custom car over 25 years ago, Doug DeBerti has made a name for himself in the auto world. Now his son is taking the wheel as he races towards a professional driving career. It's all chronicled in the new Discovery series "Twin Turbos."
