Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
James Ruth, senior director for Major League Soccer, and Mike LaBelle, the New York Red Bulls' first official Esports athlete, discuss the new EMLS Cup. The EMLS Cup is in partnership with FIFA 18 and kicks off April 5th.
The pro FIFA player, signed by New York Red Bulls, walked Cheddar through his training process. He says that gamers should avoid fast food the evening before!
The Hive's hosts Jon Kelly and Kristen Scholer discuss the latest news in politics, business, and technology. From Hope Hicks' sudden departure from The White House to the Kardashian's impact on social media, we have you covered.
Vanity Fair's Hive: We’re joined by the crew at Vanity Fair's Hive to discuss Hope Hicks' resignation. On Between Bells: TV reboot fever, and E!'s Seacrest problem. With Diply, The Hollywood Reporter, Zimbio, and more.
Tide made waves with its flurry of Super Bowl commercials.
One of those featured the beloved Old Spice Guy, Isaiah Mustafa, who stars in the Freeform series, 'Shadowhunters.' He stops by to tell us about the upcoming season of the show, and what "the man your man could smell like" actually smells like.
Adriaen Black is a made- to- measure luxury apparel company known for clothing some of the biggest names in sports.
Now, Founder Andrew Jang is launching a project to design custom interview attire for teens in New York City's YMCA College and Career Access Programs. Jang stops by with a few of his clients: Oakland Raiders Quarterback EJ Manuel, Jermon Bushrod of the Miami Dolphins, Eric Berry of the Kansas City Chiefs.
The directors of the new Netflix documentary series "Flint Town," Drea Cooper, Zackary Canepari, and Jessica Dimmock, discuss the new show. "Flint Town" follows the lives of several police officers in the troubled city of Flint, Michigan.
Spotify files to go public. Dick's will immediately stop selling assault rifles. President Trump meets with lawmakers on gun control. White House communications director Hope Hicks is resigning from her post. Facebook launching a new initiative to take on sites like LinkedIn and Glassdoor.
Olympians Jessie Diggins and Kikkan Randall made history at this year's winter games. The duo accomplished what no American woman had done before, capturing a medal in cross-country skiing. The pair share their experience in achieving gold in the team sprint free final.
Between Bells: Ryan Seacrest Red Carpet controversy, NCAA scandal, and why is it so hot at the North Pole? With Salon, LiveScience, Pizza Hut, and Madame Noire.
