Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
Lakers fan Mike Asner curated the locations of Kobe Bryant tributes that have existed and began popping up after his tragic death last month.
Daytona 500 winner Denny Hamlin has won three out of the last five of the iconic contests, but his victory this year was shadowed by a scary crash that injured fellow NASCAR driver Ryan Newman.
These are the headlines you Need 2 Know for Tuesday, February 18, 2020.
Former champ De La Hoya has his sights set on a big win for the up-and-coming star Ryan Garcia in his Valentine's Day fight against Francisco Fonseca.
These are the headlines you Need 2 Know for Thursday, February 13, 2020.
Show host Jenny Taft told Cheddar that the biggest event in canine competitions is a culmination of a dog's "whole life" of work to compete for Best in Show.
Nike's Chief Design Officer John Hoke on Wednesday stopped by Cheddar to unveil the company's latest collection of sneakers designed for the 2020 Tokyo Summer Olympics.
These are the headlines you Need 2 Know for Tuesday, February 4, 2020.
Spots showcasing electric vehicles made up the bulk of the automotive ads that played during the three-hour and 45-minute Super Bowl championship between the Kansas City Chiefs and San Francisco 49ers.
YouTube VP Tara Walpert Levy told Cheddar that the Big Game is still a place to capture a national audience.
