Fans are consuming pro football games at “record levels,” according to the president of the San Francisco 49ers.
But with ratings for NFL games sliding amid the changing media landscape, Al Guido says the league needs to better job of reaching viewers.
“If you look at the deal we did with Amazon, if you look at the Verizon-Oath deal, the Thursday night deal -- for us, we gotta get to a point where we have content in every single fan’s hand,” he told Cheddar in an interview. “And we’ve removed some of the exclusivities, which I think will lead to better ratings moving forward.”
Guido was referencing the deal struck between the league and Fox this week to carry Thursday Night Football games for the next five seasons.
The $3 billion price tag raised some eyebrows in light of ratings numbers -- research firm MoffettNathanson found viewership was down 13 percent during the regular season this year, and as much as 20 percent for the playoffs. Whether those declines continue into this weekend’s Super Bowl remains to be seen.
The New England Patriots will face off against the Philadelphia Eagles on Sunday, February 4th.
For full interview [click here](https://cheddar.com/videos/how-the-san-francisco-49ers-are-taking-advantage-of-silicon-valley).
The Boston Marathon has been postponed for five months due to the coronavirus pandemic. The race is sacrificing its customary Patriots Day start in the hopes of preserving the uninterrupted 124-year tradition of the world's most prestigious long-distance run.
These are the headlines you Need 2 Know for Friday, March 13, 2020.
Kate Delaney, author and host of NBC Sports Radio sus
Three-time Olympic gold medalist Jackie Joyner-Kersee discussed how athletes can only focus on what they have control over in terms of the Tokyo games, and that women in sports need to keep pressing for change.
Heather Hardy, pro boxer, has a petition urging the World Boxing Organization and World Boxing Council to remove the word 'female' from boxing championship belts.
Rapper Offset talked to Cheddar about providing opportunities and building community through his partnership with esport organization FaZe Clan.
Authorities are investigating whether deputies shared graphic photos of the helicopter crash scene where Kobe Bryant, his 13-year-old daughter, and seven others were killed, according to a newspaper report.
These are the headlines you Need 2 Know for Tuesday, February 25, 2020.
The wrongful death lawsuit filed by Vanessa Bryant in Los Angeles says the pilot was careless and negligent by flying in cloudy conditions Jan. 26 and should have aborted the flight.
These are the headlines you Need 2 Know for Monday, February 24, 2020.
