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Google and T-Pain Promote Black Owned Friday in Shoppable Film for the Holidays
Rapper and singer T-Pain is teaming up with Google this holiday season to encourage shoppers to support Black-owned businesses on Black Friday. Stephanie Horton, the director of marketing for Google Shopping, joined Cheddar to provide some details about T-Pain's new song, featuring Normani, in a new shoppable interactive film for the promotion. She also explained how Google worked with local artists in various states to create shoppable murals, where products seen in the artwork are discoverable online by simply pointing your camera at it.
Card Trading Platform Alt Raises $75 Million With Plans to Expand into NFTs
Alternative asset, sports cards-focused platform Alt recently raised $75 million in a Series B round. Alt's platform lets users research, trade, and securely store sports cards and other high-value assets. Right now, the company has more than $70 million worth of cards in its vault. The company is also hoping to get into other assets, including NFTs. Alt CEO Leore Avidar joins Cheddar News' Closing Bell to discuss.
Roku to Compete on Original Content, Announcing Plans for 50-Plus Shows
Streaming platform Roku announced plans to develop more than 50 original shows in a bid to become a destination for free content amid growing competition in the space. Shelly Kramer, co-founder and lead analyst at Futurum Research, spoke to Cheddar about the new offering "The transition here from hardware to adding a software component by way of original content, I think is smart," she said. "And it's all about the Benjamins." Kramer also noted that she doesn't necessarily think Roku is entering the content game too late.
Religion of Sports CEO on 'Man in the Arena: Tom Brady' Doc and Why Sports Matter
Ameeth Sankaran, CEO of the emmy-winning media company Religion of Sports, joined Cheddar to talk about the "Man in the Arena: Tom Brady" docuseries that premiered on ESPN+ earlier this week. Sankaran noted Brady and former NFL star Michael Strahan as co-founders and discussed the origin of the company and its goal to tell stories about sports figures beyond their roles on the court or field.
HBO's Origin Story 'Tinderbox: HBO's Ruthless Pursuit of New Frontiers'
The behind-the-scenes story of HBO's history is chronicled in the new book 'Tinderbox: HBO's Ruthless Pursuit of New Frontiers.' The book tells the true story of how HBO came to dominate the television industry as we know it. The man behind the book has interviewed over 700 key sources to uncover a bottomless trove of secrets, surprises, and never before heard stories. James Andrew Miller joins Cheddar News to share more.
'I AM KOBE From Diversion Podcasts' Features Never-Before-Heard Bryant Tapes
In an all-new podcast, one sports journalist takes listeners through never-before-heard tapes of a teenage Kobe Bryant as he explores his thoughts, his dreams, his goals at the start of his path to becoming an NBA icon. Journalist at the Philadelphia Inquirer and host of the podcast, "I Am Kobe" from Diversion Podcasts Mike Sielski, joined Cheddar to discuss more.
The Future of Blockchain, Bitcoin, and Crypto
As the world of trading in cryptocurrency gets more popular experts say competition in the space could get bigger within the next year. CEO of Onramp Invest Tyrone Ross, joined Cheddar to discuss more.
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