Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Dr. Jarrad Aguirre, Co-Founder and CEO of Miga Health, joins Cheddar News' Closing Bell, where he says his company is looking to establish the future of heart health and points to how 80% of premature heart attacks and strokes are preventable.
DroneUp is partnering with Walmart in a program to expand its drone delivery service to reach 4 million households. CEO Tom Walker joined Cheddar News to discuss the state of drone delivery regulations and the acceptance of the service so far. "I think they're going into this, there was obviously, and appropriately, some concerns of noise and, and the drones flying over, and the safety, and would it become an annoyance. And then on the retail side, would the customers really adopt this and embrace it as a new method for delivery," he said. "So we've seen really significant and positive embrace of this new delivery model."
The average city in California has a 38% higher cost of living than the average American city, according to a cost of living index. For many, the general minimum wage of $15/hour just doesn't cut it. Anti-poverty activist Joe Sanberg wants to get the minimum wage changed to $18/hour. He joins Cheddar News to discuss the Living Wage Act of 2022.
Coming off of their face masks endeavor, Jill Zarin of "The Real Housewives of New York City," and her daughter Ally Shapiro, CMO of JIll & Ally, join Cheddar News to discuss their latest product: crystal manifestation candles. "We have tigers eye, we have amethyst, we have lapis, and alone those could be almost the price of the candle," said Zarin. "We were really able to do it in an affordable way, and if you don't know how to manifest or what that even means, we do it for you on the candle." Zarin also dished on the new season of "Real Housewives Ultimate Girls Trip."
One month after its launch, new streaming venture CNN+ announced it was shutting down. Seth Schachner, the managing director of StratAmericas and digital business executive, joined Cheddar News to talk about the high-profile media flop. "That's a really, really different beast than what HBO Max is, which is video streaming, entertainment features," he said. “It's a tough sell when you really look at these things in the cold light of day as to whether or not they actually fit together."
