Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Dylan Lemay, CEO and owner of Catch'N Ice Cream, joins Cheddar News to talk about the broader creator digital economy and the art of balancing business and content creation with its first-of-its kind shop experience.
The Fed is meeting this week to decide on its latest interest rate hike, and one of the big questions going into the meeting is what its thinking about inflation.
TikTok CEO Shou Zi Chew is headed to Congress to testify before the House Energy and Commerce Committee to address questions about the social media platform.
Nicci Levy, the founder and CEO of Alchemy 43, joined Cheddar News' Henna Doba on a Walk and Talk to discuss how the company makes cosmetic microtreatments accessible.
