For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
Athletes are looking to get a competitive edge over their opponents through the use of technology as competition gets stiffer.
Boeing has officially bid farewell to its 747 jet, with the final one leaving the factory on Tuesday in Washington.
McDonald's saw increased customer traffic in the latest quarter, which drove results.
General Motors issued an upbeat forecast for 2023 after reporting strong quarterly results, citing high demand.
Vivian Tu, CEO and founder of Your Rich BFF Media, influencer and personal finance expert, joined Cheddar News to provide personal finance tips for millennials and Gen Z'ers to build wealth.
Labor officials are accusing Apple executives of rules intended to coerce employees, according to Bloomberg.
Nike is collaborating with Tiffany for a new sneaker that's reportedly coming out in the spring for $400.
Large corporations from different industries reported soaring profits in the last quarter of 2022.
Wages and benefits for U.S. workers increased 1 percent in the period between October and December.
The U.S. Justice Department has requested documents from Tesla related to its Autopilot and “Full Self-Driving” features.
