Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
The Manhattan District Attorney’s office has asked owners and landlords to commence eviction proceedings on unlicensed shops that have popped up all over the city following cannabis legalization across New York in 2021.
Microsoft announced on Tuesday that ChatGPT would be integrated into its search engine Bing and its web browser Edge as a way to evolve how information is delivered.
Ed Siddell, CEO and chief investment officer of EGSI Financial, joined Cheddar News to discuss Tuesday's market session as stocks traded higher after Fed Chair Jerome Powell gave a favorable glimpse into disinflation.
