Zach Overton on Samsung's Brick and Mortar Experience
For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
More Americans filed for jobless benefits last week, but layoffs remain historically low despite the Federal Reserve’s aggressive interest rate policy intended to cool the economy and bring down inflation.
Breakfast is getting a bit more affordable as the average price per dozen eggs has been slashed by more than 50 percent since its peak of $5.43 on Dec. 19.
The fallout from the COVID-19 pandemic has been so wide-reaching that 50 percent of Americans say they are worse off than a year ago, the most since the Great Recession of 2008 and 2009.
